Disney CEO Josh D'Amaro focuses on engagement and ESPN ad revenue — implications for entertainment marketing

Context

Disney's new CEO Josh D'Amaro led his first earnings call, highlighting a 7% year-over-year revenue increase to $25.2 billion. The company's focus on engagement and ESPN ad revenue may impact entertainment marketing strategies. Disney Entertainment ad revenue rose 5% YOY, while ESPN ad revenue was down 2% YOY.