Barclays aims to humanize AI experiences — challenges of empathy in tech highlighted.

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Barclays is striving to create human-like AI experiences, but this goal is proving more difficult than anticipated. At The Drum Awards, Barclays' representatives acknowledged the challenges of infusing AI with empathy, a crucial aspect of human interaction. Marketers should pay attention to Barclays' efforts, as they may shed light on the future of AI development and its applications in marketing.