Forrester B2B Summit 2026 highlights AI, automation & retail media — implications for marketers.

Context

The Forrester B2B Summit 2026 featured discussions on AI, automation, and retail media, with topics including robo-dogs, driverless cabs, and AI-perfume. These themes signal a growing focus on technology-driven experiences and the need for marketers to adapt to emerging trends. Relevant for B2B marketers looking to leverage AI and automation in their strategies.