Condé Nast CEO tells teams to plan as if search traffic will be zero — signals shift in digital strategy

Context

Condé Nast CEO Roger Lynch instructed teams to plan as if search traffic will be zero, a stark shift in strategy following underestimates of actual declines. This move may signal a broader industry shift in digital marketing, particularly for publishers relying on search traffic. Relevant for marketers evaluating digital strategies and their reliance on search traffic.