MarketingProfs Study Finds Unpolished Content Resonates With CMOs — key takeaway for marketers.

Context

MarketingProfs researchers conducted an A/B experiment to determine whether unpolished or polished content resonates more with senior marketers. The study found that unpolished content, characterized by a plainspoken style and anecdotes, resonates more with CMOs. This finding may influence the content strategies of brands targeting senior marketers.