Optimizely argues agentic CMS is key to achieving impossible content — aligns with Gartner's multiagent systems trend.

Context

Optimizely claims that agentic content management systems (CMS) are crucial for achieving previously impossible content production at scale. This aligns with Gartner's 2026 Strategic Technology Trends, which highlights multiagent systems as a defining enterprise priority. Marketers should pay attention to this trend as it could significantly impact content creation and delivery.