Xnurta launches Agentic Retail Media Council to standardize AI agent evaluation — impacts advertising transparency.

Context

Xnurta, a leading agentic AI-powered retail media management platform, has launched The Agentic Retail Media Council to establish standardized evaluation (EVAL) standards for AI agents in advertising. This initiative aims to increase transparency in AI-driven advertising, which could impact brands' and agencies' use of AI-powered retail media management platforms. Relevant for marketers leveraging AI in their advertising strategies.