Americans struggle to spot deepfakes — a business crisis for digital identity verification —

Context

A new Veriff-Kantar survey reveals that Americans are barely able to distinguish real from AI-generated content, posing a significant threat to digital businesses relying on image- and video-based identity verification. This ineffectiveness has direct consequences for customer onboarding, account recovery, and high-value ecommerce transactions. Marketers and businesses should prioritize automated identity verification to mitigate the risk of synthetic identity fraud.