mar-techRadar
Esports startup raises $20M with non-AI pitch trick — innovative approach wins VCs over.
Context
Lucra Sports, an eSports startup, secured $20M in funding by employing an unconventional pitch trick that deviated from the expected AI focus. This approach resonated with VCs, highlighting the importance of creative storytelling in securing investments. Relevant for marketers seeking to differentiate their pitches and secure funding.
Original Source
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TechCrunch – All
The pitch trick that helped an eSports startup raise $20M when VCs only wanted AI
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