Sprinklr Acquires ViralMoment — advances AI-native platform for customer intelligence.

Context

Sprinklr has acquired the assets of ViralMoment, an AI-powered social video intelligence solution. The deal strengthens Sprinklr's leadership in modern, multimodal customer intelligence, a key area of focus for marketers seeking to better understand and engage with their customers. Relevant for marketers leveraging social media and AI-driven customer insights.