mar-techRadar
Dhar Mann to showcase CTV's capabilities at Tribeca X — creators' role in CTV marketing
Context
Dhar Mann will demonstrate CTV's potential at Tribeca X, highlighting its ability to engage audiences and produce content quickly. This move underscores the growing importance of CTV partnerships with creators for brands seeking to reach hyper-engaged audiences. Relevant for marketers evaluating CTV strategies and creator partnerships.
Original Source
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Digiday
Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation
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