Carrie Osman warns seat-based pricing is on borrowed time — B2B pricing strategies under scrutiny

Context

The Drum's Carrie Osman suggests seat-based pricing models are unsustainable, citing the rise of agentic AI and the need for more flexible pricing strategies. This shift could have significant implications for B2B software companies, particularly those relying on traditional pricing models. Relevant for B2B marketers evaluating pricing strategies for their own businesses.