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mar-techRadar
Opp 7Threat 6Act3 monthshigh confidence

Salesforce prioritizes data and AI over Marketing Cloud — potential impact on marketing strategies.

Context

Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. This shift may impact marketing teams relying on Salesforce's Marketing Cloud, which could see reduced investment or changes in its offerings. Relevant for marketers using Salesforce's marketing tools.

Original Source

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MarTech.org

Salesforce pushes agentic marketing from planning to pipeline

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