UK digital adspend to be 1/3 AI-driven by 2030 — AI adoption accelerates.

Context

A new IAB report forecasts that AI-driven processes will comprise a third of UK digital adspend by 2030, with over half of advertisers already experimenting with agentic AI. This shift underscores the growing importance of AI in marketing strategies, particularly for advertisers seeking to optimize their digital spend. Relevant for marketers planning to invest in AI-driven ad tech solutions.