Nestlé's Stefan Kovačević on Building Brands for Both Humans and AI — Rethinks trust and differentiation.

Context

Nestlé's Stefan Kovačević emphasizes the need for marketers to adapt their strategies to build trust and differentiation in a world where humans and AI interact. This shift in approach could have significant implications for brand loyalty and customer engagement. Relevant for marketers seeking to stay ahead in the evolving digital landscape.