Brands' marketing strategy isn't the problem — it's their structure, writes Edmunds' Alison Steinlauf Anziska — organizational issues matter for marketers.

Context

Edmunds' Alison Steinlauf Anziska argues that brands' marketing strategy isn't the issue, but rather their organizational structure. This perspective is relevant for marketers evaluating their company's internal systems and processes. Companies like Edmunds that fail to deliver often have great talent in a broken system.