TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications — Ad accreditation standards under scrutiny

Context

P&G has dropped its TAG mandate, while Google and The Trade Desk have let their TAG certifications lapse. This development signals strain on TAG's influence in adland, potentially impacting the industry's standards for ad verification and measurement. Relevant for brands and agencies relying on TAG-certified vendors.