ShareLinkedInXEmail
aiRadar
Opp 7Threat 6ActImmediatehigh confidence

CEOs push AI usage, but enterprises struggle with ROI — AI adoption costs mount.

Context

CEOs encouraged employees to maximize AI usage, but some companies are now struggling with the costs. Uber reportedly blew through its annual AI budget in a few months, highlighting the tension between AI adoption and ROI. Marketers should be aware of the challenges enterprises face in measuring AI effectiveness.

Original Source

↗

TechCrunch – All

NEA’s Tiffany Luck says enterprises are still figuring out their AI ROI

Radar items are brief signals worth monitoring

Get the briefing in your inbox

Analysis like this on how AI is reshaping creative, media, search, measurement and governance, written for the people who make the decisions.

Free · Every weekday at 07:55 UK time · Unsubscribe anytime · Privacy