PubMatic & Abovomaxlead Launch First Agentic AI Advertising Campaigns in Europe — AI-driven ad management expands in EMEA.

Context

PubMatic and Abovomaxlead have activated the first agentic AI advertising campaigns in Europe, leveraging a direct integration for connected TV (CTV) campaigns in the Netherlands. This marks a significant expansion of AI-driven ad management capabilities in the EMEA region, potentially changing the way brands approach programmatic advertising. Relevant for marketers evaluating AI-driven ad solutions and their impact on campaign efficiency.