Splunk presents digital resilience compounds when AI and human expertise scale together — AI workforce implications for marketers

Context

Splunk's SVP and GM Kamal Hathi highlights the importance of intentional pathways for human operators to manage AI scale and speed, building intuition and judgment. This requires organizations to invest in the full ecosystem of expertise for operators, including communities, certifications, and human-oriented explanations. Marketers should care about the workforce implications of AI adoption and how it may impact digital resilience in the next decade.