Attekmi introduces Keyword Support for FreeWheel DSP Adapter — enhances ad targeting capabilities

Context

Attekmi has introduced Keyword Support for the FreeWheel DSP Adapter, enabling prioritisation of values from incoming requests and using UI-configured inputs as a fallback when data is missing. This enhancement can improve ad targeting capabilities for brands using the FreeWheel DSP Adapter. Relevant for ad tech providers and brands leveraging the FreeWheel platform.