Expedia's AI chief redefines PRD with evals — governance for AI systems

Context

Expedia's AI chief, Xavi Amatriain, has proposed a new approach to product requirements documents (PRD), shifting focus to evals that encode desired product behavior. This governance framework for AI systems aims to minimize guardrails and bias, emphasizing principles, processes, and automation. Marketers should watch how this approach impacts AI development and deployment.