Shoppable's Universal Checkout Plugin Now Available in ChatGPT — Expands Commerce Reach

Context

Shoppable has launched its universal checkout plugin in ChatGPT, making it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the platform. This move expands Shoppable's reach to ChatGPT's 900 million weekly active users, a significant opportunity for commerce businesses. Relevant for marketers leveraging ChatGPT and commerce infrastructure providers.