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Opp 5Threat 6Evaluate12 monthsmedium confidence

Mod Op builds custom AI infrastructure to outdo off-the-shelf tools — AI strategy shift

Context

Mod Op, an independent agency, is investing in its own AI infrastructure to gain more control and value from AI tools. This move could influence how other agencies approach AI adoption and customization. Relevant for marketing teams considering AI infrastructure options.

Original Source

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Digiday

Build or buy: Inside indie agency Mod Op’s AI infrastructure

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