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Google Smart Bidding changes — Target campaigns due for audit and update

Context

Google is ending Target Overperformance, a Smart Bidding feature. Advertisers with Target CPA and Target ROAS campaigns need to audit and update them before August 17 to avoid potential issues. Relevant for marketers using Google Smart Bidding for campaign optimization.

Original Source

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Search Engine Journal

Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson

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