marketRadar
Opp 7Threat 7Act NowImmediatehigh confidence
Google Smart Bidding changes — Target campaigns due for audit and update
Context
Google is ending Target Overperformance, a Smart Bidding feature. Advertisers with Target CPA and Target ROAS campaigns need to audit and update them before August 17 to avoid potential issues. Relevant for marketers using Google Smart Bidding for campaign optimization.
Original Source
↗
Search Engine Journal
Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson
Radar items are brief signals worth monitoring