Marketing Architects and Media Consulting Group Enhance CTV Supply Evaluation — AI-driven media buying boost

Context

Marketing Architects and Media Consulting Group have partnered to improve Connected TV (CTV) and Over-the-Top (OTT) supply evaluation and purchase. This AI-driven media buying partnership optimizes streaming inventory across the U.S. and Canada, shaping supply for better performance. Relevant for media buying teams seeking to leverage AI-driven CTV and OTT strategies.