ai-searchMARKETRadar
Opp 6Threat 7Act12 monthsmedium confidence
Google removes language targeting from Search campaigns — advertisers adjust ad strategies
Context
Google Ads is changing language targeting for Search and Performance Max in September 2026. This shift may impact advertisers relying on language targeting for specific audience reach. Advertisers should review their ad strategies to adapt to the change.
Original Source
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Search Engine Journal
Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson
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