Flipboard acquires Graze — opens privacy‑friendly ad and creator monetisation for open social web

Context

Flipboard has acquired Graze, a Bluesky‑based feed‑building startup, adding its privacy‑friendly ad tech and creator monetisation tools to the platform. The move could give brands a new channel to reach audiences on an open social web while supporting content creators. Marketers focused on emerging social ecosystems should note how this integration might shift ad targeting and revenue models.