X launches global Lead Gen Ads — marketers can capture qualified leads in‑feed

Context

X has rolled out Lead Gen Ads worldwide, enabling advertisers to collect qualified leads directly within the platform’s feed without redirecting users. This move tightens the funnel and reduces friction, making it especially relevant for B2B and high‑value consumer brands looking to boost conversion rates. Marketers should monitor adoption rates and cost‑per‑lead trends to gauge ROI.