Snapchat launches Unified Attribution globally — marketers can now measure cross‑app ROI more accurately

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Snapchat has rolled out its Unified Attribution capability worldwide, enabling brands to track ad performance across multiple mobile apps in a single view. The move could help marketers cut measurement silos and improve return on ad spend, as seen by Mohegan Sun’s 90% lift during a test. Marketing teams focused on mobile campaigns should note the new tool’s reach.