OpenAI hits $1bn ad revenue run rate — self‑service ChatGPT Ads opens new buyer channel

Context

OpenAI has announced that its ChatGPT Ads program has reached a $1 billion revenue run rate, marking a milestone for the company’s advertising arm. The growth comes as the platform expands self‑service access, allowing marketers to launch campaigns directly within ChatGPT, potentially reshaping how brands reach audiences in conversational AI.