Thrad launches MENA advertisers on ChatGPT — first regional AI ad rollout

Context

Thrad has activated its first cohort of Middle East and North Africa advertisers on ChatGPT, coinciding with OpenAI’s regional launch of ChatGPT Ads. This move marks the first large-scale AI conversation ad rollout in the MENA market, offering brands a new channel to reach users in a high-traffic, conversational environment. Marketers focused on emerging markets and conversational commerce should note the potential for early adoption and regional targeting nuances.