Telly opens programmatic home screen ads — new inventory for TV brand placements

Context

Telly, the free‑smart‑TV startup, has made its home‑screen ad inventory available for brands to buy programmatically. The move gives advertisers a new, data‑rich TV channel that could boost reach while the company pushes for industry standards to attract more spend. Marketers focused on connected‑TV and programmatic media should note this emerging inventory and the potential for higher transparency.