AI tools boost ad spend — quarter of U.S. spend funneled through AI

Context

Digiday reports that U.S. ad spend is rising faster than expected, with AI‑driven campaigns now accounting for more than 25% of total spend by the end of the decade. This shift signals that brands allocating budgets to AI tools are gaining a larger share of the advertising pie, a trend that media planners and agency buyers should monitor closely. Keep an eye on how AI platforms scale and the regulatory landscape that could impact automated buying.