Google expands Data Manager to GA and DV360 — new uplift metric for first‑party data

Context

Google has broadened its Data Manager to cover both Google Analytics and DV360, adding a Data Strength Uplift Metric that quantifies the impact of first‑party data. This tool gives marketers a clearer view of how their own data drives performance, helping teams prioritize data investments. Marketers focused on attribution and data‑driven strategy should note the new measurement capability.