data-measurementRadar
Opp 7Threat 5Evaluate6 monthsmedium confidence
OpenText and Cohere partner to fuse trusted data with agentic AI — marketers can build secure AI workflows
Context
OpenText and Cohere announced a strategic partnership that blends OpenText’s enterprise data and context with Cohere’s North platform and models, enabling organizations to build, connect, and orchestrate agentic AI from pilot to production. The move gives marketers a way to embed AI into customer journeys while maintaining data sovereignty and compliance. Teams focused on AI‑driven personalization and secure data handling should note this collaboration.
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MarTech Series
OpenText, Cohere Partner to Combine Trusted Data with Agentic AI
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