AppsFlyer launches AEO Attribution & ChatGPT Ads — track AI‑driven customer journeys

Context

AppsFlyer has unveiled AEO Attribution and ChatGPT Ads, enabling brands to measure traffic that originates from AI conversations. This tool lets marketers see whether a user clicked a sponsored link or an organic answer, clarifying attribution in the AI‑driven funnel. Marketing teams focused on AI‑enabled acquisition should evaluate its impact on ROI.