Instinct and Meta Muse add call‑making to AI assistants — new customer touchpoint

Context

Instinct and Meta’s Muse have both added the ability to make phone calls, enabling users to book restaurants and cancel subscriptions directly through the assistants. This expands the range of transactional interactions marketers can drive via AI, offering a new channel for customer service and upsell opportunities. Brands with high‑volume call needs should evaluate integration options.