Amazon Marketing Cloud expands to 5‑year data set — unlock deeper acquisition budgets

Context

Amazon Marketing Cloud now offers a five‑year purchase history, enabling marketers to refine acquisition budgets, identify high‑value customers, and retarget shoppers beyond the old 13‑month limit. This extended data set gives brands a richer view of long‑term customer behavior, useful for media planners and data scientists. Marketers focused on attribution and lifetime value should explore these new use cases.