PubMatic Adds Episode‑Level CTV Contextual Targeting — Gives Media Buyers Fine‑Grained Control

Context

PubMatic has launched episode‑level contextual targeting for connected TV inventory, allowing media buyers to target specific shows within a channel. This move gives advertisers tighter control over where their ads appear, potentially improving relevance and ROI for CTV campaigns. Marketers focused on premium video placements should note the new targeting granularity.