MNTN partners with AppsFlyer to link TV ad exposure to mobile in‑app actions — sharper attribution for performance TV

Context

MNTN has expanded its integration with AppsFlyer, enabling advertisers to connect TV ad impressions to app installs, purchases, sign‑ups and other in‑app actions. This gives marketers a clearer view of how TV campaigns drive mobile performance, helping optimize spend across screens. Marketing teams focused on cross‑channel attribution should note the new data layer.