Dazzle claims camera roll outperforms inbox for consumer insights — marketers get richer data source

Context

Dazzle, led by Marissa Mayer, asserts that a phone’s camera roll holds more actionable consumer data than email inboxes, analyzing photos to infer hobbies, tastes, and social circles. This could give marketers a deeper, less intrusive profile of target audiences, reshaping data‑driven campaigns. Brands should monitor Dazzle’s privacy compliance and data‑access models.