Particular Audience launches Trade Media solution — digital flexibility for supplier‑funded promotions

Context

Particular Audience has introduced a Trade Media solution that lets brands launch, measure and adjust supplier‑funded promotions in real time, adding digital flexibility to trade marketing. This move could help brands gain tighter control and better ROI on supplier‑sponsored campaigns, a key concern for retail and brand teams. Marketers should watch how the platform integrates with existing media stacks.