agentic-marketingRadar
Opp 6Threat 5Evaluate6 monthsmedium confidence
goTom launches AI‑driven CTV ad sales platform — speed‑centric solution for fast‑moving TV markets
Context
goTom has unveiled its Ad Sales Management Platform, integrating CRM, order management, and AI automation to accelerate connected TV advertising workflows. The tool targets agencies and broadcasters needing rapid campaign execution amid CTV’s rapid growth. Marketers focused on TV spend and tech‑enabled sales teams should evaluate its impact on efficiency.
Original Source
↗
ExchangeWire
goTom Powers the Next Generation of CTV Ad Sales – Built for Speed, Automated by AI
Radar items are brief signals worth monitoring