Radisson partners with Accenture to launch ChatGPT hotel‑booking plugin — AI‑driven travel search for marketers

Context

Radisson Hotel Group teamed with Accenture to build a ChatGPT plugin that lets travelers find, compare, and book hotels directly within the AI chat interface. The move could reshape how travel brands engage prospects, offering a frictionless booking path that integrates with existing loyalty programs. Marketers in hospitality and travel tech should monitor adoption and user engagement metrics.