OpenAI pitches ChatGPT ads for agency media plans — permanent budget line in the making

Context

OpenAI is courting agencies to make ChatGPT advertising a permanent line item in media budgets, according to ExchangeWire's daily Digest. The same briefing covers Xbox launching a film and TV division and a 3.4% drop in advertising spend in August. For agency planners and media buyers, the first signal is whether an AI assistant can graduate from experiment to standard channel.