Meta extends its "Your Algorithm" control feature from Instagram to Facebook — user-steered feeds reshape ad reach

Context

Meta is bringing "Your Algorithm," an AI-powered feed-control feature first tested on Instagram, to Facebook, letting users shape what content their feeds prioritise. The move signals Meta's push to offer more transparency over ranking, which could affect how organic and paid content reach users. Social and performance teams should watch whether engagement and ad delivery patterns shift once users begin tuning their feeds.