Making the web friendlier to AI agents may degrade it for human users — a tradeoff marketers should weigh

Context

MIT Technology Review argues that efforts to make websites more machine-readable for AI agents could degrade the experience for everyone else, as the old bot-versus-human split gives way to a murkier middle ground. For marketing teams, this touches on how brands structure content, manage crawler access, and balance agent-facing optimisation against the site experience human customers rely on. Worth reading for anyone shaping web, SEO, or answer-engine strategy.