Yelp's AI assistant will mine users' past searches to anticipate needs — personalisation deepens on local discovery

Context

Yelp's AI assistant will soon draw on a user's prior search history, saved businesses, interactions and other app activity to tailor recommendations. It signals local discovery platforms moving from query-based search toward predictive, history-driven personalisation. Teams running local advertising and reputation management should watch how this reshapes visibility for businesses in Yelp's ecosystem.