Salesforce's Braze deal raises questions on martech consolidation — clarity or chaos for marketers

Context

MarTech asks whether Salesforce's proposed Braze deal will bring clarity or chaos to the customer engagement stack. The question matters for martech leaders weighing consolidation against best-of-breed tools, since a combined platform could reshape vendor choices and data integration plans. Marketing ops and CRM leaders should read the original to judge the implications for their own stack decisions.